Commuter Advertising Network (CAN)

Out of Home Advertising

The Out of Home (OOH) advertising business provides an ancillary non-fare revenue stream to the CIÉ group of companies which is invested back into the provision of public transport services.  The business includes bus and rail advertising, station digital and fixed panel, roadside billboard and brand promotion/ sampling at high footfall commuter locations.

Pat Kenny Newstalk advertisement on the side of a Dublin bus

The Commuter Advertising Network (CAN) department is responsible for managing the OOH advertising assets of our operating subsidiaries, Bus Átha Cliath, Iarnród Éireann and Bus Éireann, which includes driving revenue growth, strategic investment, asset maintenance and governance.

The CIÉ estate accounts for c. 85% of the transport sector and c. 20% of the overall OOH market.

Cadbury digital display in Connolly station
Audie car advert

Audience

With 275m customer journeys across the network in 2018, combined with the extensive reach of bus and rail services into major urban centres in Dublin and nationwide, our advertising network offers a unique and rich space for audience engagement.  Our distinctive transit and digital formats offer a platform for business to reach and interact with this audience.

Advertising Partner

Our advertising partner, Exterion Media can offer a broad range of advertising opportunities. The services and locations on which Exterion Media offer advertising formats include:

  • Dublin Bus city fleet

  • Bus Éireann  Regional city fleet 

  • Bus Éireann Expressway 

  • Bus Stations nationwide

  • Dart (IE)

  • Railway Stations/Platforms

  • Railway Bridges

  • Premium Digital Network (nationwide)

  • Roadside Billboard






Vodafone, New york deli, bus eireann and bank of ireland adverts

An post adverts in train station

Contact  

Choose from our broad range of OOH advertising formats @ Exterion Media          

Rates & Bookings: Tel: 076 8887589.  Email

Experiential Marketing – ‘LIVE’

Rail and bus stations provide a prime location for brand experiential, activation and brand to hand sampling.  

This gives brands a unique opportunity to engage with a
captive commuter audience. Learn more about experiential opportunities, rates and booking options, contact LIVE  

Knorr food sample stand in Connoly_station

Mel KellegherMel Kellegher

Manager of CAN

For all CAN enquiries please contact:
Phone: 01 7032916
Email: advertising@cie.ie