Commuter Advertising Network (CAN)

Out of Home Advertising

CAN oversees the Out of Home (OOH) advertising operations for our subsidiaries: Bus Átha Cliath, Iarnród Éireann, and Bus Éireann. Our responsibilities encompass revenue growth, strategic investments, asset & operations management, and governance. The advertising revenues generated by the operating companies help manage the overall cost of public transport provision, thereby reducing reliance on public service obligation subvention. 

Our transport advertising estate includes both external and internal formats on the Bus Átha Cliath and Bus Éireann fleets nationwide. The fixed estate features traditional and digital displays on station concourses and platforms, roadside billboards, and railway bridges. Our key station hubs offer prime locations for brand experiential, activations and brand to hand sampling giving brands a unique opportunity to interact with consumers engage with a captive commuter audience.

The CAN estate represents approximately 85% of the transport sector and around 20% of the overall OOH market. 

 

Audience

With over 300 million annual customer journeys across the network in 2023, coupled with the extensive reach of bus and rail services into major urban centres in Dublin and nationwide, our advertising network provides a unique and valuable space for audience engagement. Our distinctive transit and digital formats offer businesses a platform to reach and interact with this diverse audience. 

Advertising Partner

Our current advertising partner is Global Media, which holds an exclusive contract for the CIÉ out of home advertising business.  Global Media is part of Global Media Entertainment UK, which operates multiple transport advertising contracts across UK and Europe. 
They are also the largest private radio station owner in Europe, including the likes of LBC, Capital and Heart.  The services and locations on which Global Media can offer a broad range of advertising formats include:  

• Dublin Bus city fleet
• Bus Éireann regional city fleet
• Dart 
• Digital Bridges (Dublin)
• Premium Digital Network (nationwide)
• Railway Stations/Platforms displays
• Roadside Billboard (nationwide)
• Experiential Marketing Opportunities

 



Contact  

Choose from our broad range of OOH advertising formats @ Exterion Media          

Rates & Bookings: Tel: 076 8887589. 

Experiential Marketing – ‘LIVE’


Further information on OOH advertising formats on Bus Átha Cliath, Iarnród Éireann and Bus Éireann networks, see @ global media 
Enquire on rates and bookings details @ Contact Advertising Sales   or Tel: 01 6694500
Experiential Marketing – Learn more and book @ LIVE!  global

Image of Mel Kellegher - Manager of CANMel Kellegher 

Manager of Commuter Advertising Network (CAN)

For all CAN enquiries please contact:
Phone: +353 (0)1 7032916
Email: advertising@cie.ie